The integration of filters and the famous 1:1 square photo ratio has become synonymous with modern photography, changing the cultural landscape.īy 2020, the app boasted a phenomenal 1 billion monthly active users, with more than 500 million people checking the app daily. In 2012, Facebook snapped up Instagram for $1 billion and managed the photo-sharing service ever since. 100,000 monthly active users included 2M Edge Function invocations included 500 concurrent Realtime connections included 5 million Realtime messages included. Success attracts the investment of big tech companies. Is it Instagrammable? became the go-to question. Soon everyone was snapping a picture of their brunch or uploading their holiday photos. Assume you have 40 Daily Active Users: 40, resulting in 400,000 DAU. Kevin Systrom and Mike Krieger created the app after photo-sharing proved a popular feature of their first app attempt. Assume you have a total download of 1 million. Twitter key statistics Twitter generated 4. The world would have to wait until 2010 for Instagram to appear on the virtual horizon. Facebook kicked off in 2004 YouTube followed a year later. Unlike the other titans of social media, Instagram is a new kid on the block.
